28 February 2014

On Celebrity: The Lupita Nyong’o Obsession

As a society, we are often fixated on the trends that Hollywood dictates worthy of our attention. Trending topics include fashion, personal style, talent and the people who embody these aspirational qualities. One such person who has come into the limelight recently is actress and director, Lupita Nyong’o.

  

Prior to her breakout role as Patsey in Steve McQueen’s 12 Years a Slave, Nyong’o, a Mexican-born Kenyan artist, attended the Yale School of Drama where she received her Master of Fine Arts in Acting. The multi-talented actress received critical acclaim for her performance in the Solomon Northup biopic. She was nominated for such honours as the Golden Globe Award for Best Supporting Actress, two Screen Actors Guild Awards and, perhaps most notably, an Academy Award for Best Supporting Actress. With the Oscars set to air this Sunday night, I will be watching intently to see who wins in that particular category. Nyongo’o has the potential of becoming the seventh woman of African descent to receive an Academy Award. I might point out that, thanks to shows like Fashion Police, I will also be watching the Oscars to see what celebrities are wearing on the red carpet.   

  
It is this last point of interest that has catapulted Nyong’o into phenom status – a global obsession. From her stunning Ralph Lauren cape at the Golden Globes, to her winning blue Gucci dress at the SAG Awards, Nyong’o continues to top best-dressed lists. She is the subject of thousands of blog posts and has been featured in numerous magazines including W Magazine, Vogue, Vanity Fair, InStyle and New York Magazine. She was also recently cast in the Miu Miu Spring 2014 Campaign. On top of her raw talent, impeccable style and humble charisma, I am convinced that it is Nyong’o’s rich, flawless skin that attracts such intense admiration from her fan base. At times a point of controversy, it is Nyong’o’s dark skin tone that truly sets her apart within a North American and Western context in general. Women of colour have for too long been given a template of beauty that often excludes them or molds them to fit said template accordingly. Black models with conventionally “Caucasian” features are viewed as acceptable to an industry that typically favours a certain “look.” We’ve heard the phrase “like a white girl dipped in chocolate.” Nyongo’o breaks this mold with her edgy fade and ebony skin. Of course, there have been exceptions in the fashion industry with supermodels Alek Wek and Ajak Deng paving the way for a broader aesthetic; but the industry remains largely unchanged.  
       
But is all this talk of fashion and skin tone superficial? Is the obsession with Nyongo’s (and Wek’s and Deng’s) dark skin a form of exoticism? For all of the criticism that Vanity Fair received for allegedly lightening Nyong’o’s skin, have other magazines not overemphasized her dark tone for added impact (Dazed & Confused)? Have we not, as a Black community, begun moving beyond the constraints of shadism? Surely, a phenom like Lupita Nyong’o serves as a reminder that beauty comes in all shades. She serves as a reminder that talent is not confined to a single set of expectations. Most of all, I look forward to seeing how Lupita Nyong’o continues to hold our collective attention both on and off screen in the years to come.     

4 February 2014

Cheerios Brings Back Biracial Family for Super Bowl Spot


Back in May 2013, Cheerios aired a commercial that featured a young, mixed girl and her Caucasian mother. In the spot Just Checking, the young character, who we would later come to know as “Gracie,” questions her mother about the benefits of Cheerios cereal on heart health.


As her mother dutifully reads off the copy which positions the brand as a heart-healthy breakfast choice, Gracie acquires a knowing expression and runs off with the box of cereal to her African American father who is asleep on the couch. The scene cuts to Gracie’s dad waking up to find a pile of Cheerios scattered across his chest (and heart) in an unexpected and cute ending.



Unfortunately, not everyone agreed that the commercial was endearing. After the spot aired on YouTube, the video received a slew of vitriolic comments that revealed the sad state of racial affairs in the United States and in the world in general. Many people took issue with Cheerios casting a mixed race family in 2013. People directed their hatred towards Gracie’s character, calling her every name in the book. Youtube was eventually forced to disable comments on the video, creating a media storm around the ad. The YouTube comments remain disabled to this day.

In the aftermath of the negative comments, a parody of the video was created to further push the racial message while addressing another hot topic – sexual orientation. Eat it Haters went viral and received an overwhelmingly positive response.  

  
On February 2, 2014 as part of the $4 million-per-spot media buy for the Super Bowl, Cheerios reintroduced us to Gracie and her family. The ad, simply titled Gracie was pre-released on January 28 and features Gracie sitting at the breakfast table with her father. Gracie’s dad uses Cheerios to illustrate the point that she is about to become a big sister. In the background, Gracie's mother looks up from the counter, revealing her pregnant midsection. While contemplating the prospect, Gracie confidently adds another Cheerio to the group of 4 to represent the puppy she hopes will join their family. As her father confirms that it’s a “deal,” her mother looks on skeptically. 


Bravo to Cheerios for revisiting a concept that had received such negative feedback and for truly owning their message!